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The Imagination Gallery, 25 Store Street, South Crescent, London WC1E 7BL
April 29, 2003

Pitney Bowes Management Services (PBMS), a world-leading provider of integrated mail and document solutions, claims that personalisation and one-to-one marketing holds the key to future success for business. On 29 April PBMS will be running an event at The Imagination Gallery, London, to discuss how companies can increase response rates, enhance customer retention and improve response time and overall profits by targeting audiences with customised, client-specific messages via touch points, be it by phone, credit card statement, bills, other mailings or electronic messages.

The objective of the event will be to provide companies with an overview of the potential business benefits associated with one-to-one marketing, give an insight into one-to-one techniques and the importance of customer touch points.

Speakers at the event will include:

• David Reed, a journalist covering CRM and direct marketing for Precision Marketing, Marketing Week, Interact and Magnet and chairman of the Royal Mail Media Forum
• Allyson Stewart Allen, a marketing consultant for International Marketing Partners Consultants, a regular guest on CNN's World Business and Business International programmes, the author of Working with Americans and the writer of a monthly column in Marketing News magazine
• Brian Baxendale is president of Enterprise Relationship Development at Pitney Bowes Inc. chairman of the Electronic Document Systems Foundation and chairman of Pitney Bowes company, MailCode Inc.

Managing Director of Pitney Bowes Management Services, Ashley Bailey, said: "Data output, from printing to fulfillment and distribution, including high volume, variable data requirements such as bank and telephone statements is an expertise of PBMS. We believe there are great opportunities for companies to reap the benefits of a more sophisticated one-to-one marketing approach and would like to initiate a debate around this issue and raise awareness of the importance of developing tailored product offerings on the back of customer data."

Ashley Bailey, Bruce George and David Leslie are available for interviews.

Media contacts:
Beverley Knibbs or Marit Meyer Bell, tel: +44 (0) 118 989 5600
E-mail: beverley@eclat.co.uk / marit@eclat.co.uk

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